Rocca al Mare – Avenue of Love
Category
- Copywriting
- Outdoor Media
- Special solutions
Client
Citycon
At a time when the air is thick with tension, a good word can help. Saying something nice to someone is easy and costs nothing. Yet it brings a smile to faces, adds good to the world and brings people together. With the Rocca al Mare Valentine’s Day campaign, we invited people to compliment their loved ones, friends, family and colleagues. From the heart! As part of the campaign, people had the chance to leave their best wishes on a landing page, and the best ones were printed on floor stickers that decorated the centre during Valentine’s Day week.
